Meet Orbit: The Content Discovery Bot

Designed to provide the most essential features of Launchorb to social and messaging app natives. Orbit is a specifically constructed artificial intelligence that responds to the users likes and reactions across major social networks and uses that to provide them real-time content on their preferred subject-matter. Users can also directly converse with Orbit telling it about what they enjoy watching, viewing and listening to. The A.I seamlessly collates this information and provides notifications within that social network whenever content from that topic or personality pops up across the internet.

Orbit possesses the same element of simplicity as its parent app Launchorb and uses a proprietary algorithm to sift through irrelevant correlations between what the user wants to see and what is actually provided. This means for example if a user tells Orbit they are fans of ‘Manchester United’ it asks them specifically what kind of content from the team they’d like to see (highlights, EA FIFA matches, press conferences, training videos, transfer news, club announcements etc), instead of just dumping anything that mentions the words ‘Manchester United’ in their messenger.

Orbit learns, adapts and maneuvers based on the feedback you provide it about the content it’s feeding you. Despite mainly being on the messenger app of another network (e.g Facebook, Apple etc.) Orbit is completely non-biased towards providing content only from that platform (I.e only Facebook videos, photos and posts.) it instead directly feeds from Launchorb’s multimedia/multi-platform display interface.

The A.I also gives users the opportunity to ‘store’ their favorite recommended content in a neat and familiar looking library i.e the Launchorb profile screen, or share their collection of favorites from the week with fellow social media users (Play feed). These recommendations will be periodical and only made when patrons of Orbit have built up a ‘history’ of consumed content. It will inform them that it’s storing the content they’ve selected but will eventually run out of space, when that notification pop’s up, users can either delete older content to make space for new selections or download the Launchorb app at the tap of a button and make a pre-populated profile in seconds.

Using attractive visual cues and subtle side-tabs, the bot will be able to display what a users potential profile (You screen) would look like on Launchorb. Orbit also feeds directly into a cloud server that tallies just how popular a content creator is getting, in turn it also provides real-time insight on potential influencers on the rise to both advertisers and Launchorb itself. This allows our company to identify which creators stock is rising and when we should start working with them on producing ‘temporarily exclusive’ content to drive downloads to our app.

Establishing partnerships with content creators and social media personalities also means Orbit can give its users a smart outline of their top content on various apps (Facebook, YouTube, Twitter, Snapchat, Instagram etc. powered by Launchorb’s Profile screen and Play Feed). Orbit A.I users with Launchorb accounts are exposed to perks and promotions built to keep the chat-bot as a regular attraction on their messenger feed. Everything from discounted event tickets to free luxury experience days will be bought beforehand by Orbit and offered to fans in the hopes of building a close relationship with them.

The chat-bot’s interface will be seamlessly embedded inside its messages which will hold proprietary multimedia designs and information. The chat-bot casually introduces itself to the user and explains some of the tasks it can perform based on the information it receives from the user. It asks for a series of questions such as what are the user’s content interests (i.e Music, Videos, News, Tech, Gadgets, Celebrities, Online Personalities, Gaming, Sports teams etc.)

However Orbit doesn’t just ask for blanket information on a particular topic you’re interested in. It intuitively goes into detail, to ensure it only feeds you content that you’d prefer to watch, read or listen to on the subject matter. The bot is also smart enough to constantly adapt based on new information the user feeds it such as when they find a piece of content irrelevant. User can tell When they want Orbit to provide them a ‘Daily Feed’ of content on their topics of interest in their phone’s notification center.Orbit scours the web and most especially social media for videos, posts, music, news, gossip, articles etc. and ranks them in order of most trending to least. It allows the user to consume the media without actually leaving the messenger platform (using a collapsible in-browser feature.) again sticking with the Launchorb mantra of making sure the user doesn’t have to bounce from one app or tab to another to enjoy great content on their favorite things. The interactive content-filled messages sent by Orbit are designed to be easily navigable and consumed whatever medium they originate from (I.e video, text, music, images, GIFs etc.) Orbit aims to keep the users pulse on the dial when it comes the latest push notifications on what their favorite content creators, brands, topics and personalities are up to on social media.

Mirroring one of Launchorb’s most prominent features: Play Grouping. Orbit lets users collect the most pertinent of their social media content into a ‘looping group of 4’. Orbit will also allow users to invite up 5 friends from their messenger via Facebook Live or Face Time to watch, view or listen to their Play Group with them. Due to how much impact this feature could have on playback on speed, users cannot store their groups on Orbit. They will be directed to download the Launchorb app to store their ‘visual album’ of collected content from across social media. If they already have the Launchorb platform on their fall

Orbit condenses its content feed seamlessly to ensure users can get a clear view of the latest content available to them, they can ‘scroll vertically’ on individual entries and ‘horizontally on all displayed feeds’. This means that Orbit users can get a clear ranking of trending content on their chosen subject-matter while being able to easily switch from one topic to the other.

We’re keeping the release date under wraps for now with Orbit while Launchorb is in beta, however over the next few weeks we’ll be unveiling more features of the chat-bot and then begin granting access to our early adopters. Stay tuned.

Record a hit track for less than $500

Our Founder Josh started writing songs as early as nine years old with worn out pencils and cassette tapes, he recorded his first track by screaming into the 80’s tape recorder in his aunt’s bedroom. Putting together a quality recording has gotten much easier since the crazy days of 1998 and upcoming artists, however they enjoy sharing their creativity have a litany of options available to them thanks to digital technology. Let’s break down the most common and trending ways of recording a quick take then we’ll give our recommendations based on the actual experiences of our team members.

Recording music live has become so incredibly popular, it’s become an online phenomenon and spawned the huge successes of apps like Musical.ly. All it takes to record a cover is your Smartphone, a backing track either from an external source (speakers) or a third party app such as Sing! By Smule, the makers of those funky auto-tune style tools. We’ve seen some really amazing success stories with fresh artists being able to let loose and truly express themselves without a talent show judge glaring at them.

Best Practices:
Use a basic condenser mic: Sounds all fancy but in reality, condenser microphones are incredibly cheap these days and you can pick up one for as little $60 if you look on the right sites and shops. There’s no need to worry about not being a sound engineer with digital mic’s, most of them simply plug into the USB slot of your laptop and record sound amazingly well. Matt, our Creative Director and a successful Producer, started off from working with a cheap Rode desktop mic to having sessions with some of the biggest bands in Europe. His advice is simple, just get the room as quiet as possible, shut windy windows and close creaky doors and try doing your take at the corner of your room instead of the middle of it so the sound of your voice doesn’t echo. If you’d prefer not to use a mic when recording with your phone then that’s no problem either there are several apps out there that help increase sound quality on a live recording.

Although there’s always an argument to be made that the very reason for doing a cover is to get your most ‘natural’ sound and there to potential listeners. We definitely think it’s best to still make sure you’ve got all the right items in place to make sure everything goes well. Now you certainly won’t be able to record a studio-quality track on a cover but you could still get your original track out there and start garnering a serious fan-base. In total, an awesome cover should cost from 0 to $100 depending on what equipment. Here’s our hit list:

  • Computer: Our assumption is that you already have one of these at home, either as a laptop or a home desktop. I that isn’t case, then you can get a cheap spare laptop with a usable sound-card on eBay for around $150 dollars. Brands like HP, Asus and Apple are really popular for home studios as well. Price: $150-$200
  • DAW: This stands for digital audio workstation, it is the primary software used to record, edit, and mix music on your computer Originally designed to mimic look-and-feel of analog mixing boards from the pre-digital era, their visual design has remained basically the same ever since. Pro Tools, which has long-been the most famous DAW, great for studios of all levels but it is by no means the only option. Price: $25/Month
  • Audio Interface: The primary purpose of providing all the necessary connections to send your music into the computer when recording, and out the computer during playback. In home studios though, these “all-in-one” budget interfaces can be a great way save money, and still get exactly what you need. We recommend a cheap little number from M-Audio starting at around $80 on Amazon. Price: $80-$100
  • Microphones: The oldest item on this list by a country mile. Microphones have been around for decades before recording studios ever existed. Very little has changed in all that time though and many brands from the early days are still very much in demand today. We’re sticking with M-Audio again for this one, they offer some nifty mics of the USB variety that actually produce very good feedback sound for a variety of vocals and instruments. Price: $60-$100 
  • Headphones: They are another stable find in any studio set up, however there are several types tailored specifically for recording sound. There are big name brands like Beats and Sony that offer some top level models but several brands such as Shure, Roland and AKG have quality noise cancelling studio-ready headphones starting from as cheap as $25, shop around on platforms like Amazon and eBay and be sure to read a few reviews before purchasing to ensure there are no red flags. Price: $25-$50
  • Microphone Stands and Pop Filters: Both these items might sound totally trivial but they carry such importance when starting a studio recording project from home. The great thing about both of them is that installation takes seconds and they can purchased online both new and used from platforms like Amazon and eBay for relatively cheap. Price: $25-$50
  • Live Streaming or performance: Once you’ve got your makeshift studio all set up, be sure to kill two birds with one stone and film yourself during a recording session for social and streaming media platforms. Artists like Alex Aiono, Connor Maynard and Leroy Sanchez have seen astounding success filming their in-house studio covers so be sure to tap in to that as well.  For best results and real-time feedback from potential listeners, be sure to stream on popular platforms like Krue.tv, Musical.ly and YouTube Live. Also, this may seem like an uncool bit of product placement but the Launchorb app would also be a great place to embed you cover videos or new tracks due it being powered by a collection of the most popular social networking apps and sites . Price: $0 

So in conclusion our advice would be to start off small, preferably with apps and then gradually move up to equipment you can have easy access to and purchase online. If every single stage is taken in moderation, recording a great sounding track can be a fun and developing experience for a budding artist.

Building our dream, telling our story

We very much started off as a duo, two friends rambling about ideas working as part-time sales reps in an electronics store while at college. Brainstorming everything from screenplay ideas to video blogging apps (Josh still swears he came up with the concept for Vine before its upsurge and eventual demise). Juggling everything from student loans to an upcoming wedding (Robert was engaged to his future wife Maria at the time), we both saw those spare moments as an escape from the realities of our ever-moving lives.

Admittedly we spent too much time time focusing on more pressing priorities like getting through our final semester and paying off our incredibly inflated student loans, as things started to settle down a lot more in our lives our focus instantly gravitated towards building a company that all but  dominated our brainstorm sessions all those years ago. Launchorb began life solely as an ‘online based studio-lot’ where creatives could come in and share ideas, trade products and maybe collaborate on a project or two.

In exchange our platform would collect a ‘connection fee’ for making the introduction or transaction happen. It was a simpler time and we had very straightforward aspirations, not saying we don’t now, its just that back then the mobile application industry was very much in its infancy. So Launchorb was to be a website and an app was to come afterwards, however as time passed, graduation happened, jobs were offered and lost and offered again, it became clear what our product had to be and how we had to present it to our potential user base.

Now we’re still a pretty small group as it is, but thanks to rapid advances in tech, we actually see that as an advantage. Having a diverse network of people working together on a project remotely across the globe means that now Launchorb is no longer the prevailing topic of a brainstorming session, its a real venture. The six of us officially began building our application towards the end of 2016 and as illuminating as the experience has been we’re very much looking forward to meeting our community with our upcoming beta and getting the feedback we need to create an ecosystem that truly empowers digital content creators and their audience.

The release of our beta hopefully will be a great first step towards putting a real solution out there when it comes to social media content discovery. So watch this space, a lot of really fun and exciting things are on the horizon.

From humble beginnings to brighter ones.

After over 8 years of dreaming and wishful thinking, we incorporated Launchorb late last year. Nothing ever really prepares you for starting a business, I mean it feels a little mundane and casual when the endeavor is classed as a ‘project’ or hobby, but the moment it holds an official government record, it becomes more than a passion.

There are literally thousands of resources out there from books to videos and blogs about getting a company off the ground and seeing it gain traction but It’ll be nice to see someone finally say ‘okay [insert founder here] this is day one, its scary as hell, but here’s exactly what to do…’ Sometimes the answers are simple, sometimes they are totally confusing especially if you’re doing it all alone.

Our moral of the story is: Get advice when you can, stick to the parts you enjoy and work like crazy to pull off the parts you don’t. If you really love what you’ve started then the hustle is the best part, and with a startup, there’s plenty more where that came from.